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Tom Keifer releases new music video

CINDERELLA frontman Tom Keifer has releaseda rocking new music video for "Hype", the second single from his sophomore solo album, "Rise".

Keifer commented: "'Hype' reflects the over-stimulation, endless information and clever deception that we are bombarded with in today's society,"

"Computers, devices, Internet, news, social media, politics, television…all coming at us from every angle around the clock. It's becoming harder and harder to separate reality from illusion. The song and video mirror the world of overload we are all living in and its exhaustive effect. Not all aspects of the information age are bad or even new, for that matter, but the sum of it all, amplified though today's technology, at times can really make us feel like… 'All in overload about to blow the height of a new low - Scream like hell drown out all this hype.'"

The Vicente Cordero-directed video for "Hype" — written by Tom Keifer and Savannah Keifer — can now be viewed below.

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